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WHAT IS A SHADOW KITCHEN?

WHAT IS A SHADOW KITCHEN?

To understand the concept, let's first define what a ghost kitchen is. A ghost kitchen (also known as a shadow kitchen) is a space designated for food preparation and cooking where professional chefs prepare meals for delivery only. So, basically, it's a professional...

Do Delivery Apps Hurt Restaurants?

Do Delivery Apps Hurt Restaurants?

Scrolling has become a part of our daily life. We scroll on social media and through the news. We scroll for takeout and delivery on food apps. But, what if scrolling for food hurts not only restaurants but also the consumer? What if food delivery apps, while very...

What is Native Delivery? 

What is Native Delivery? 

Have you ever thought about going native? No, we don't mean dropping yourself off in the jungle somewhere to see what happens (although that could be a fun experiment). We're talking about ditching third-party delivery apps and getting into the self-delivery game.  In...

The Ghost Kitchen Model: Low Cost & Profitable

The Ghost Kitchen Model: Low Cost & Profitable

The Ghost kitchen definition (sometimes called cloud kitchens or virtual kitchens) describes a space that allows an existing restaurant or startup to produce food in a commercial kitchen for delivery only. The ghost kitchen concept helps boost revenue for struggling...

Ghost Kitchen Business Plan Strategy for Profit

Ghost Kitchen Business Plan Strategy for Profit

Any new venture, regardless of focus, needs a business plan and strategy for profit. But when you're diving into the ghost kitchen concept, your restaurant business model needs to consider a few key areas. Ghost kitchens or virtual restaurants are delivery-only...